Our Values
Engineered For The Relentless
At Curve Gear, we are South Africans that celebrate the spirit of those who refuse to settle for mediocrity—those who see obstacles as opportunities and strive for more in everything they do. Our brand is built for the hardworking, ambitious individuals who engineer their lives with intention, precision, and a relentless drive to achieve greatness.
Born from Necessity, Evolved by Design
Born out of necessity in the industrial world, where durability and precision are paramount. Our roots are deeply tied to the engineering excellence of our parent company, Pump and Abrasion Technologies, creators of the industry-leading 'Curve' Slurry pump.
Initially focused on crafting heavy-duty safety boots for harsh environments, we’ve since evolved into a full line of apparel that seamlessly blends functionality with everyday elegance. Each piece embodies our unwavering commitment to quality and resilience, balancing form and function to empower you to engineer your life with style and confidence.
Our Journey So Far
What began with just one store has rapidly expanded to eight locations across South Africa in just four years, each becoming a destination for those who value quality and resilience.
Our mission is to push design boundaries, crafting clothing that blends function and style
Crafted Locally, Made to Last
Our local production facility is the innovation hub of Curve Gear. It’s where we bring our commitment to quality and craftsmanship to life. This facility sets the standard for everything we create, ensuring that our gear reflects the skill and dedication of our team.
By producing selected ranges locally, we support South African jobs and drive the local economy. When you wear Curve Gear, you’re wearing more than just clothing - you’re wearing a product proudly crafted with care and precision.
What our customers say
“Curve is the best choice for high quality vellies.”
"Very happy with both the service I received and my purchase, great quality"
"Excellent quality and service. Enjoying the fit and style."
